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Véra Studio — Journal

Latest Thinking

Field
notes

Journal — 2026

Essays · Process · Notes

2019—26©

Journal Entries

(4)

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Why most redesigns fail — and what to do instead

Strategy

Mar 2026

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How to write a landing page that actually converts

Copy

Mar 2026

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How we cut bounce rate by 34% with one layout change

Web Design

Mar 2026

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Small defaults, big outcomes: lessons from behavioral design

Art Direction

Mar 2026

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Whitespace is not empty — it's doing the work

Art Direction

Mar 2026

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The first five words decide everything

Copy

Mar 2026

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Design systems that survive contact with reality

Web Design

Mar 2026

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Choosing what not to build

Strategy

Mar 2026

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Motion should mean something

Art Direction

Mar 2026

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